Tag Archive: apple

Just taken as is from BGR.com – Linky to original post

It’s a very interesting article

More than half of mobile apps don't earn enough to break even

With Instagram recently having been acquired by Facebook for $1 billion and OMGPOP, makers of Draw Something, cashing in for $200 million, developers are attacking the mobile app space with a renewed vigor. Before jumping head first into a new project aiming to be the next big acquisition target, developers might be wise to look over a white paper recently put together by App Promo.

App Promo conducted a study last month in an effort to investigate how well mobile developers are performing in this crowded space. In its survey, the company found that a staggering 59% of mobile apps do not generate enough money to break even. Only 12% of developers earn $50,000 or more from their apps, and these developers were found to have big marketing budgets of $30,000 or more. They also spend about 14% of their time focusing on marketing on average.

“With over a million applications in the market across platforms, app publishers are finding it increasingly challenging to cut through the noise and get their apps discovered and downloaded,” the firm wrote in its white paper. “Those developers that spend money and time on marketing outside of the app stores found the most success based on the revenue they had earned for their app. This core finding echoes what we believe as a leading app marketing and strategy firm, that in order to make an app a successful business you need to ensure that you have a budget and time allocated to marketing and promoting your app.”

The firm concludes that application discovery is a huge barrier in the crowded mobile software space, and a solid marketing strategy is of the utmost importance as a result. App Promo’s research is based on data collected from a survey of “over 100 qualified app developers,” and an infographic outlining key data points from App Promo’s study follows below.


Why part two? you (I) just wrote part one today
Well I got a comment from someone (might be a troll, but thanks Ben) in my inbox (the contact me page works…)
That is my main post about cost I didn’t discuss anything about device cost.
And Ben had a few thoughts about Android and Apple (I think he develops for iOS but I won’t know if he Does not respond)

So Ben did have a point about developing for apple you have two devices iPhone/iPod touch and iPad(that can run iPhone/iPod apps) and the cost of an iPad and iPod Touch or even an iPhone 3Gs or iPhone 4 without a contract should run you about $1200.
And then talking about Android with all the devices out there that you need to support how hard will it be and can it be and the cost of owning all the devices (I’ll post his full comment when I get a chance tomorrow)

So here are my thoughts
1. Each one of us has a device, iPhone or Android I might be wrong here but it’s the same with the MacBook idea of unless you don’t own a Mac you will need to buy one, so I have a Captivate from work and I bought a Dell Streak and I have a 3Gs and an iPhone 2G and an iPad… I think anyone that would want to develop something or just likes toys will have some of most of what’s needed.
2. You can go listen to Steve Jobs on Android’s Fragmentation babbling on and on and does have some nice thoughts on what’s best for the customer, but my answer here is I’d rather develop for a phone I can use then a phone that can’t do much (for me) unless I jailbreak it and hack it while I get everything (but Hebrew before 2.2 but most of you don’t care about that) working (for me) on Android

So those were my two cents… take it or leave it.

I got a comment from a friend that I have too much time on my hands, no I don’t really, i’m simply going to travel much more in the coming months and i’m switching TV with something that will enlighten me.

So as I explained before one of the reasons I picked Android Development is the main cost.
Some of you Kewl people have Mac’s (MacBook’s, Mini’s, Air’s or whatnot) but unfortunately I can’t see myself spending so much money for a machine that looks good and spec’ed nicely (and can run windows) when I have PC’s all around.
So a decent working laptop with Windows for the OS should run you about $400 and up while a decent MacBook (even if on sale from micro-center) will run you $899 at minimum…
A nice desktop will run you the same amount with a monitor but will be better equipped while a MacMini or iMac will run you an arm an leg.
** Note to self, why did I sell my MacBook Pro? oh right I got an Asus G50Vt-x6 laptop, HTPC, WDTV Live and an xbox 360 **
Never mind the computer let’s not go that route as most of you have a PC or Mac that can run windows…

Next cost of the Market or iTunes store
Google charges a one time fee of $25 to sign up as an Android developer and upload applications to the Android Market.
On the other hand, Apple charges $99 (Per Year!) to sign up as an iPhone developer and allows you to upload applications to the App Store after a review process. Also, both of them take a 30% cut on all application sales.

Let’s not talk about how much the Market and iTunes Store generate as it’s not part of the scope 🙂

Growth options, I do see much more groth options with Android as iOS (in my eyes) is at a stand still, changes are minor and iOS is simple and “Vanilla” (Plain, come on do something with the square buttons….)
So as you can see cost differences between Android and Apple are not that Major if you need to buy a machine but if you have PC’s around the house we are looking at a main investment of at least $1200….. (and that’s not a small amount for most people)

Let’s get back on track, so what have I spent until now?
Two books (i’ll speak about them in a different post tomorrow) $12 and $9.5 on eBay (didn’t save much and should have gotten a format that would fit my iPad or Sony Reader but what the hell), $25 to google and the “optional” Domain and Hosting (hosting I have regardless so I won’t count that in).
So Books = $21.5 Google = $25 and domain was only $1.07 from GoDaddy (for the first year)
Right now I have some change from a $50.

Next three posts will be (Guide for Android Development environment, Books I purchased and other Revenue options like AdSense and Amazon Affiliate program)

Posted from my Dell D630 (POS) and iPad